What is the Associazione Nazionale Le Donne dell’Ortofrutta?

The “Associazione Nazionale Le Donne dell’Ortofrutta” has been founded by a group of 30 professional women from the world of Fruit and Vegetables. After few months of confrontation and discussions they have established a series of shared ideas, goals and reasons to create this new associative reality. The Association main objective is to create a network of experts and realize ideas and projects, promoting the feminine vision of the Fruit and Vegetables sector.

OUR MEMBERS

From December 2017, the “Associazione Nazionale Le Donne dell’Ortofrutta” represents and reunites the women entrepreneurs, experts and journalists of the Fruit and Vegetables sector.

OUR STATUTE

Our story

Founded by 30 women, during the years the “Associazione Nazionale Le Donne dell’Ortofrutta” has reached important goals.
Here the timeline of our most important achievement.

  • 2017

    Constitution

    Bologna (Italy), December 6th 2017
    The born of As.Don.O

     

  • 2018

    L’ortofrutta è Donna

    Bologna (Italy), March 8th 2018
    1st congress dedicated to the work of women in agriculture

  • 2019

    83 Members!

    Bologna (Italy), March 8th 2019
    L’ortofrutta è Donna: 2nd congress dedicated to packaging

The 15 key theme

  • Equal opportunities
  • Knowledge as an instrument of growing and development
  • Communication as a key element to transmit values
  • Language innovation
  • Transmission of values of the Fruit and Vegetables world to the new generations
  • Safeguard of territory and traditions
  • Talent to sell with
  • Attention to product presentation
  • Constant research on the values to promote
  • Importance of storytelling
  • Care for innovation
  • Interest for details
  • Environment protection and defense of biodiversity and sustainability
  • Commitment to social causes and for the equality of women
  • Promotion of a better way of living with the consumption of fruit and vegetables